Included on “future looks deep” from Startup Atlanta and Invest Atlanta

Startup Atlanta highlighted some bright stars for the future include AirWatch, Kabbage, MailChimp, Scoutmob, Sideqik, Silverpop at their recent Startup Stories event.

For those that do not live in the South, they often do not realize how strong the ecosystem is and the huge number of companies that have been founded and grown across the region. The City of Atlanta has been actively working to change that perception and has been active in the formation of Invest Atlanta and Startup Atlanta. Atlanta was once only known as the headquarters for Coca-Cola, Delta, and Home Depot. Now, Atlanta is known as one of the fastest growing technology hubs in the country.

Startup Atlanta serves growth-focused entrepreneurs in the Atlanta region who are focused on scaling their business. “New and young companies are the primary source of job creation in the American economy. Not only that, but these firms also contribute to economic dynamism by injecting competition into markets and spurring innovation.” Kauffman Foundation September, 2014

Invest Atlanta tracks the economic development of the city and provides a provide a number of services that encourage startups including 1) Cheap or no down payment office space 2) Investor connections 3) Small business loans.

On August 21st the two organizations held their Startup Stories event featuring a panel with the highly successful John Yates, Reggie Bradford, Sig Mosely, and Charles Brewer. These men have not only created and sold great companies in Atlanta, but they have also been instrumental in helping many of the entrepreneurs of other companies grow. Having worked for Reggie and consider him and his family friends, it’s always great to showcase his experience and approach. I really enjoy his consistent focus and drive for long term success and why that’s part of Atlanta entrepreneurs.

This event showcased some of Atlanta’s achievements in the technology ecosystem

  • $4.7 billion in investments from venture capitalists and federal grantsInvest Atlanta
  • 52% growth in patent registrations – an all time high for Atlanta
  • 27% growth in science, technology, engineering, and mathematics degrees
  • 7% growth in innovation jobs
  • startup successes including Manhattan Associates, EarthLink/Mindspring, N2Broadband, Scientific Atlanta, Internet Security Systems, Firethorn, SecureWorks, Vitrue and Pardot.

The shock for me was that they highlighted our startup, Sideqik, as one of the bright stars for the future, alongside AirWatch, Kabbage, MailChimp, Scoutmob, and Silverpop. Startup Atlanta listed hundreds of Atlanta startups but chose to highlight/bold Sideqik with these 5 other companies on the infographics and oversized posters.

It really speaks to the power of our team. What Jeremy and I started together at Flashpoint has taken a little while to gain momentum. It’s great to see the city and groups like these taking notice of the hard work from the team and the impact it’s having with customers. Very very honored to be part of this group and helping to grow jobs in Atlanta and in the region.

Click here to see the infographic on the history and future of Atlanta technology.

 

 

Kurt Uhlir speaking at B2B Camp 2013

Acquiring Leads in Bulk {B2BCamp Presentation}

Kurt Uhlir speaking at B2B Camp 2013

Atlanta is known as the MarTech capital of the country, and it was great to be selected to speak at both Atlanta events. Here’s a short summary of my 2013 talks on marketing partnerships at B2BCamp.

What if the last conference you went to provided real education and use cases, instead of veiled sales pitches from company after company? Welcome to B2B Camp and the “unconference” for people working in companies in the B2B space.

“Now with over 1,000 strong community participants, B2BCamp is poised to be a driving force for being a source for connecting, sharing, and learning.”

B2BCamp is a gathering of people in the B2B space that want to trade and discuss business and marketing techniques. This is an event that really brings together the best and brightest from this interesting space and makes each of them better for it.

Some attendees just want to share experiences, while others will present or lead roundtable discussions; This is not a spectator event. Typically not one to be a spectator anyway, our founder and CEO, Kurt Uhlir, attended and was chosen to present. Kurt spoke about his tactics for getting highly qualified leads in bulk versus traditional methods.

The traditional struggle that a sales team faces in finding new leads is the one on one fight to get each and every lead, Partner marketing is a great way to help sales people pull in high quantities of quality leads. Check out the presentation here!

Here are a few important characteristics to consider when choosing a partner:

  • A good reputation
  • Shared values
  • Complementary offerings
  • Strong marketing capabilities
  • Active online communities
  • Extended customer reach
  • Partner size
  • Ample available resources
  • Layers of management