A horizontal bar graph titled “Reasons Influencers Work With Brands.” Top reasons: content interest to audience (71%), brand affinity (67%), and brand values (63%) highlight key factors in influencer marketing and support high growth brands. Source: Sideqik.

The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups

Influencer marketing is a hot topic, but actually implementing and optimizing these programs can be intimidating for most marketers. The intimidation makes sense. While word-of-mouth marketing has been central to marketing for years, the wave of influencer marketing has raised questions on how to best work with, motivate, and leverage influencers . 65% of brands […]

A pyramid chart of types of influencers: Top level shows 2 grey icons labeled "Celebrities & Journalists." Middle has 6 blue icons labeled "Pro Influencers (Semi-pro Content Creators)." Bottom levels feature many brand influencers and social publishers.

3 Types of Influencers Your Brand Needs

Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and also to ensure you are working with them in the most effective way possible. You will have a different relationship with each type of influencer, and […]

A graph with "Influence" on the y-axis and "Community Size" on the x shows a downward curve. Text reads: “The smaller the community, the greater the influencer.” 54% agree—key insight for influencer marketing. Source: Sideqik; logo at bottom right.

7 Reasons Why Influencer Marketing is Fueling High Growth Brands

High growth brands are spending more time and resources on their influencer marketing campaigns for one simple reason – it drives results. In Riding the Tsunami of Change in Consumer Marketing, I talked about what’s causing traditional marketing and advertising to become increasingly less effective and how consumers are embracing the influence economy. Below, we’ll walk […]

A graphic titled "The $1bn Industry ESPORTS" spotlights esports enthusiast demographics: 85% of the illustrated human figures are colored green for males, while 15% are purple to represent female esports fans.

(Infographic) The NEW $1bn Industry: eSports

Here’s an infographic our team at Sideqik created given all of the company’s work in eSports.

A colorful graphic with bold text reads: “12 VITAL E-commerce KPIs marketers should monitor (infographic).” The background features a border of red, green, yellow, and teal rectangles around a white center.

12 KPIs that Keep your E-commerce Business Growing [Infographic]

Here’s an infographic our team at Sideqik created summarizing the most important KPI’s are to keep your E-commerce business growing.