What started as a small wave of change has become a tsunami that’s changed the marketing landscape. While there is no going back, the future looks extremely bright for marketers. Welcome to the influence economy.
https://kurtuhlir.com/wp-content/uploads/2016/01/riding-the-tsunami-of-change-in-consumer-marketing.jpg5361024Kurt Uhlirhttps://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.pngKurt Uhlir2016-01-12 15:59:572025-05-18 11:17:03How to Thrive in the New Influence Economy
Influencer marketing is a hot topic, but actually implementing and optimizing these programs can be intimidating for most marketers. The intimidation makes sense. While word-of-mouth marketing has been central to marketing for years, the wave of influencer marketing has raised questions on how to best work with, motivate, and leverage influencers . 65% of brands […]
https://kurtuhlir.com/wp-content/uploads/2019/11/reasons-influencers-work-with-brands.jpg9001240Kurt Uhlirhttps://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.pngKurt Uhlir2015-11-13 20:35:012019-11-25 21:11:19The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups
Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and also to ensure you are working with them in the most effective way possible. You will have a different relationship with each type of influencer, and […]
High growth brands are spending more time and resources on their influencer marketing campaigns for one simple reason – it drives results. In Riding the Tsunami of Change in Consumer Marketing, I talked about what’s causing traditional marketing and advertising to become increasingly less effective and how consumers are embracing the influence economy. Below, we’ll walk […]
https://kurtuhlir.com/wp-content/uploads/2017/12/The-NEW-1bn-Industry-eSports.png400697Kurt Uhlirhttps://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.pngKurt Uhlir2015-06-01 08:05:222025-04-25 13:11:49(Infographic) The NEW $1bn Industry: eSports
How to Thrive in the New Influence Economy
What started as a small wave of change has become a tsunami that’s changed the marketing landscape. While there is no going back, the future looks extremely bright for marketers. Welcome to the influence economy.
The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups
Influencer marketing is a hot topic, but actually implementing and optimizing these programs can be intimidating for most marketers. The intimidation makes sense. While word-of-mouth marketing has been central to marketing for years, the wave of influencer marketing has raised questions on how to best work with, motivate, and leverage influencers . 65% of brands […]
3 Types of Influencers Your Brand Needs
Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and also to ensure you are working with them in the most effective way possible. You will have a different relationship with each type of influencer, and […]
7 Reasons Why Influencer Marketing is Fueling High Growth Brands
High growth brands are spending more time and resources on their influencer marketing campaigns for one simple reason – it drives results. In Riding the Tsunami of Change in Consumer Marketing, I talked about what’s causing traditional marketing and advertising to become increasingly less effective and how consumers are embracing the influence economy. Below, we’ll walk […]
(Infographic) The NEW $1bn Industry: eSports
Here’s an infographic our team at Sideqik created given all of the company’s work in eSports.