ARR growth rate - hypergrowth companies

A Leader’s Guide To Achieving Hypergrowth & Avoid Common Missteps

Every leader wants to grow their company. Some leaders even have the ambitious goal of exponential growth. Also known as hypergrowth, exponential growth can change a company’s trajectory and launch employees and stakeholders 10x, even 100x, further than other business approaches.

But what exactly is hypergrowth? How can you, as a leader, achieve it – or at least increase the chance of unlocking it? What actions enabled companies like Slack (the fastest-growing enterprise software company ever, Meta (reached $40B in revenue faster than any company in history), Dropbox (100,000,000 registered users in five years after founding in 2007), Trello (100,000,000 registered users in just three years), Hubspot, and others to create the environment for, adapt to, and lead through hypergrowth?

ARR growth rate - hypergrowth companies

I’ve been part the small teams that has unlocked and successfully rode the hypergrowth wave in multiple industries and multiple companies. We’ve seen a $880 million IPO, $1.4 billion in annual data and software sales, a $8.1 billion, and acquisitions by and our technologies used by companies like Oracle, Google, Apple, etc.

Read on to understand the basics of hypergrowth and get eight proven and actionable ways to achieve it, as well as some problems to avoid that you might otherwise miss. We’ll walk through some great examples of companies that achieved hypergrowth and will dive into exactly how they did it.

What Is Hypergrowth?

Hypergrowth is a phase of fast expansion that a company experiences, categorized by a 40% or higher compound annual growth rate for multiple years in a row. Startup companies are more likely to experience hypergrowth, but larger, more established companies can unlock this growth trajectory as well with the right approach to innovation and leadership.

For example, your company could launch a product in March. Through luck and superb social media marketing, it can go viral on social media as many products do. You start getting record sales that push your compound annual growth rate to 40% by the time summer rolls around.

Alternatively, an established company may be around for decades assembling the building blocks of it’s product and technologies in other or related industries finally evolve to the point that the company’s market increases by 1000x in just a few years. We experienced this at NAVTEQ, now called HERE Technologies, it feels like surfing on a tsunami, but if you can stay afloat, the ride is life-changing.

A company that experiences this kind of growth has experienced hypergrowth.

Hypergrowth Origin

The term is thought to be first mentioned in a Harvard Business Review article titled “Managing Hypergrowth” in 2008. Coined by Alexander V. Izosimov, this term has since been accepted by the World Economic Forum and businesses worldwide to describe an exponential annual growth rate equal to or surpassing 40%.

Examples Of Companies That Achieved Hypergrowth

To help you craft your hypergrowth strategy, here are examples of successful companies that successfully implemented theirs. It’s no coincidence that these are among the fastest-growing companies in the world.

Amazon

Amazon’s strategy started with technology innovation. In the age where the internet was the wild west, Amazon offered a way for people to find books. From there, the business scaled to become the retail giant it is now across many verticals.

By innovating a way for people to get books on demand, creating proprietary business software, and focusing on each critical feature, Amazon broke into the market. They used this to learn how to streamline online shopping and provide an easy way for people to get other things.

With that knowledge and these building blocks, they scaled the business to cover millions of products while not having a physical store. Being the middleman between businesses with no delivery services and customers allowed Amazon to experience hypergrowth and become almost synonymous with the term hypergrowth company.

Now, they have stores and have bought out various businesses (e.g. Whole Foods) while maintaining high customer satisfaction and a steady supply chain.

Amazon hypergrowth investment and growth

Amazon teaches us that innovative technology is a fantastic way to break into the market. They also found a gap in the market and exploited it, enabling them to scale their business. We also see from the long-term level of significant investment, well after being an established “corporation” that hypergrowth often takes significant investment and a balance between the visionary leader and the CFO working closely.

Bolt

Bolt didn’t innovate any technology or service. The taxi app took ride-hailing to markets where it was previously unavailable. Started as Taxify by a 19-year-old, the company took the concept of Uber and made it available and affordable in places Uber had yet to reach.

Bolt experienced hypergrowth and expanded from Estonia to other Eastern European countries, African nations, and the USA. They did not try to innovate or improve on the Uber idea as many other ride-hailing services tried to.

Instead, they focused energy on finding untapped markets and entering them aggressively with proven operators and leaders that had experience scaling companies. These building blocks and the continued shift to a demand economy allowed Bolt to quickly expand into every addressable market the dominate players were not already in.

Today, the company is worth billions and continues to grow worldwide, comfortably competing with Uber.

Bolt teaches us that you do not need a new or clever idea. By focusing on untapped markets and providing value, your company can also experience hypergrowth.

Monzo

Monzo is an internet bank that allows people to create UK bank accounts. The company was able to target a younger demographic by providing simple and seamless banking services.

For millennials who hate queues and spend most of their time online, standing in lines at banks isn’t appealing. Enter Monzo offering convenience and speed with online and mobile banking services.

Monzo launched a platform of services with all the core features and ancillary services required by those in their addressable market.

The company received hundreds of thousands of customers within its first year, experiencing hypergrowth. The growth didn’t slow down. They now get nearly 40,000 new customers weekly, adding to their active users, thanks to their marketing teams telling aspirational stories driven by analytical tools.

Monzo teaches us that a new approach to customer experience, providing value, and automation can propel a company to hypergrowth.

Trello

Trello grew to 10,000,000 registered users in just three years. The took the “kanban board” concepts and made it work for the masses. Other SaaS tools invested in big databases with a visual UI on top and took more of Salesforce’s approach to CRM, creating a clunky, difficult to use of offerings. Trello can from the opposite side, using a cutting-edge tech stack at the time (e.g. Node and MongoDB), that could deliver data from it’s servers in less than half a second and kept the load under 250 kilobytes on the first load.

trello hypergrowth user growth

While I’m a huge fan of Trello, use it multiple companies, use it to managing my keynote speaking engagements, and our household runs on it, the company never became the “system of record” required to reach a $1B valuation. They simply did not monetize fast enough or provide an onboarding that was sticky enough for SMBs or many teams. The company also did not build a solution to solve a problem for larger enterprises.

While many others like me run our entire efforts with an agile approach across multiple Trello boards, that type of thinking tends to be more engineering and high-growth business operator thinking that Trello could have helped their users better understand and implement.

The company did sell for $425M to Atlassian in 2017, which is still a huge success.

HERE Technologies (formerly NAVTEQ, formerly Navigation Technologies)

HERE is the backbone of spatial data applications across the world. While Google Maps may be a more common consumer brand, Google entered the mapping industry decades after others and is still (arguably) in second place to HERE. You may not even realize all the applications you use that rely on HERE data. They’re the spatial data provider behind

  • car navigation systems,
  • video games based in real cities or modeled on real locations,
  • logistic systems powering companies like Amazon, UPS, and Fedx,
  • location based advertising,
  • real-time traffic reports on your local TV/radio station
  • Advanced driver assistance systems in your car
  • and so much more.

I was blessed to be part of the small team that saw the company grow from $85M to $1.44B in annual revenue (from 2000 to 2010), lead a $880M IPO, and a later $8.1B acquisition by Nokia. However, the company has such a longer history and is a great example of an established company unlocking hypergrowth and being prepared for the market.

The company was originally founded in 1985 as Karlin & Collins, Inc. It grew it’s US operations before acquiring a large competitor in Europe. The company invented many of the technologies used for collecting highly accurate spatial data through automation, probe data, special field collection vehicles, relationships with thousands of local municipalities, field teams, and remote workers. This is in addition to the sales teams with industries experience for all markets.

Former Disney executive Judson Green joined the company in 2000, right about the time I joined, and was instrumental in assembling a leadership team that was able to scale the company as advances in vehicle electronics and mobile devices were beginning to approach mass adoption. Through his leadership and later through that of Larry Kaplan, the company was able to expand globally and become the dominant player in all things spatial data – and just think of all of the industries and applications that rely on spatial data.

The company is now owned by a German automotive consortium (Audi, BMW and Daimler), Mitsubishi, NTT, Intel, Bosch, Continental, and Pioneer.

dropbox hypergrowth - registered users

Dropbox

Dropbox likewise reached hypergrowth by reaching 100,000,000 registered users in just five years. The company became one of the fastest growing SaaS companies to reach a $1B revenue run rate thanks to the virality of their freemium offering and the ease and stickiness of it’s pay plans.

Hypergrowth - Dropbox revenue

Slack

Slack became the fastest growing enterprise software company ever growing their revenue from $0 to $10M ARR in just their first 10 months, while reaching 10,000,000 active users in a mere five years.

The company focused on customer expectations and meeting the customer experience gap. From those building blocks and a set of internal analytical tools, the leadership team monitored customer growth patterns to guide customer success. Slack’s leadership team made daily customer usage a business objective and used customer communication on a regular basis to collect information to refocus the company on their approach for building products.

This led to the company being acquired by Salesforce for $27,700,000,000 in 2021, with growth of it’s user base continuing from there.

hypergrowth - slack daily active users reach

Why Does Hypergrowth Matter?

While hypergrowth is wonderful for any company, you don’t need it to succeed. So why does it matter? Why should you try and achieve hypergrowth instead of just change or steady year-over-year growth? Here are six key reasons you should focus on achieving hypergrowth:

Spurs product and technology innovation

Hypergrowth puts a lot of emphasis on providing value which pushes product and service innovation. One of the ways to experience hypergrowth is to introduce a new product or technology into the market. This need to experience exponential growth spurs innovation, encouraging new and better products and technologies.

Allows a company to gain market share, enter new markets, and scale quickly

Hypergrowth will increase the company’s market value. A growing share allows a company to grow faster and increase revenue. You can open more locations, produce more products, and hire more people.

Improved profitability

Hypergrowth will increase your market value. A large share allows a company to grow faster due to more revenue. You can increase locations, produce more products, and hire more people. In the end, venture capitalists require that a hypergrowth company earns a profit and can produce a return on investment (not only in $$$ but that’s part of it).

Hypergrowth focuses the team on building core features, critical features, and the best ancillary services rather than “nice to have” components that often hinder the momentum of both customer success and the growth of the entire company.

Helps an organization become an industry disruptor

Companies that experience hypergrowth expand quickly, taking larger shares of the market. This disrupts their industry. With a larger market share, they can change the industry trajectory. Disruptions help encourage innovation, trends, and expansion within industries.

They are able to see the customer experience gap in other offerings and overdeliver on customer expectations. They then find superhero stories among their users and those customer success stories to fuel their customer communications.

Attracts top talent

Everyone wants to be a part of something phenomenal. Achieving hypergrowth is a remarkable feat for any company, whether startup or enterprise. You’ll get more applications for open positions and requests for internships. Top talent will want to join because the company can offer competitive salaries, benefits, and growth opportunities.

business meeting on hypergrowth plan

Today, any company attempting hypergrowth needs proven leaders that are bilingual in both technology and business. It needs those on the business exec side that can speak and understand terms like artificial intelligence, machine learning, Enterprise SEO, product-led SEO, and many more with a humbleness that they do not know everything and that the best ideas need to be elevated from the team.

Having worked with incredible people across 12+ industries and on six continents, I can tell you than many high-performers will only work at two types of companies 1) those ships on fire that need a change agent or team to rebuild the company or 2) those capable of truly incredible growth. High-performers want to work with other high-performers. They gravitate to each other, bring in others, and develop new leaders.

Retain top talent

High turnover is a common problem in stagnating companies. For companies that achieve hypergrowth, this is not the case. You can offer your employees better salaries and growth opportunities due to increased profit. Top talent is more likely to stay on board, and you’ll likely have a low turnover rate.

Now, startups on the hypergrowth trajectory will often outpace most of their executives if it starts to grow. People will talk about learning on the job, and people will learn. However, the truth is that managing teams growing quickly is not something that is natural unless you’ve done it before. Learning can accelerate but it’s almost impossible to bypass the repetition it takes for mastery.

There are more opportunities for coaching leaders at more established companies entering hypergrowth. I’ve coached a number of these leaders as their teams grow from 40 to 400 and then to the next level. It can be done but takes intentional effort and support from the Board. When done properly, helping these leaders develop an create a culture that feels much like a professional sports team.

Regardless of whether the upper leadership team must turn over to more experienced, repeat scaling operators or not, entering hypergrowth enables the company to have more options on ensuring the best people are on the team for the long-term.

8 Actionable Strategies To Achieving Hypergrowth

Now that you understand what qualifies as hypergrowth, here are eight strategies you can use to achieve it:

Product or Technology Innovation

Innovation is a great way to achieve hypergrowth. An innovative product that serves the needs of the market is essential. Think of technologies like BitCoin or products like iPhones. When an innovative product or technology is released, there is potential for millions, and even billions, in sales to be generated quickly, leading to hypergrowth for a company if one or more other strategies are also used.

If you invent an innovative product or technology and have leaders capable of creating and leading a successful go-to-market strategy, you can create a new market or solve an existing problem. Focusing on solving a real problem is the easiest way to develop a product that has the potential to be successful. You can also try your luck and introduce a new product that can create a niche or market for you.

software development word cloud

Innovative products attract curiosity, publicity, and investors, which can turn into exponential sales and hypergrowth.

Inventing a technology or advancing a technology well beyond current capabilities (e.g. create a microchip that’s 50x faster or a solar cell with an efficiency of 80%) can do this, but this type of innovation is also unpredictable.

At Georgia Tech, while part of the small coaching team creating systems called Deliberate Innovation and Startup Engineering, we found and tested new ways to approach uncovering areas for real problems and untapped markets without the unbound technical risk of trying to create the next microchip.

To increase your chances at experiencing hypergrowth through product or technology innovation, you need to:

  • Be open to new and crazy ideas. Give your product team the room and freedom to suggest things. Encourage them to come up with an innovative product idea through market research and data analytics. Do not shoot them down or create an environment that encourages ridicule. At NAVTEQ, we did this by keeping the core business that was growing incredibly well and creating a new innovation effort to 1) attempt to put the core business out of business through new approaches and 2) uncover completely new ways to use our existing technology and data (e.g. changing how video games were created using real-world spatial data, which led to Microsoft Flight Simlulator X and many others since).
  • Focus on well-researched product development: You want to provide an innovative product that serves the needs of the market. Proper market research and testing will help your team develop an innovative and beneficial product. Traditional customer discovery techniques through approaches like Lean Startup have a chance at doing this but are frankly more likely to lead to failures or okay results but not incredible ones. There are more deliberate approaches to innovation. Also, make sure to use data and industry trends to plan your product release and marketing as well. If the timing is wrong, you may invest too much or at the wrong time, so it’s key to have your marketing teams and product teams in agreement on market conditions.

Focus On Untapped Markets

Being a market leader, tapping into untapped markets, and owning a sizable market share is great for hypergrowth. You can do this by innovating and launching a new product or technology. This can give you a near-monopoly in your given market and help you achieve hypergrowth.

You can also find a way to fulfill the market demand for an already existing product or technology. Even the largest companies in the market have not tapped fully into the market. There are many adjacent markets ready to be seized like new customer demographics, geographies, channels, value chains, and more.

To focus on untapped markets for hypergrowth you need to:

  • Do your market research: Conduct detailed and thorough research of your market or target market. Are there any existing businesses that provide the product(s) or technology you are looking to provide? If so, what products do they provide? Who are their main demographic? Which countries, states, or cities are covered by the existing businesses? What industries, niches, or customer sizes do they optimize their offering for? Analyze the data to get a good picture of the current market and find the gaps.
  • Have a good market strategy: With your data in hand, put together an excellent market strategy. Decide what untapped market you want to focus on be it geography, product, demographic, etc. Craft a plan to break into that market and reach your potential customers. List your performance metrics and monitor them through the launch. Adjust as needed until you start getting countless sales.

Remember: Customer Is King, to a point

We’ve heard it countless times, “The customer is always right.” However, I say, the customer is right, to an extent. Focusing on the customer and investing in customer success is essential for hypergrowth. How you go about this is what can assure your growth or your destruction.

Customers can often identify their needs and problems. They’ll let you know what is wrong even if you don’t want to listen. This does not mean the customer is always correct in the solution or even in understanding their real problem.

Always look for their real problem, hidden assumptions, and the benefit to them if solved. Becoming skilled at identifying hidden assumptions and hidden biases are the key to finding the true problem to be solved.

You’ll need to, almost, learn a new language to do this well. It requires asking questions and looking at situations differently. From my work with Georgia Tech on innovation and customer discovery, I can tell you that rarely will you receive an authentic answer when you ask a customer what their real biggest problem is. They may answer based on the problem that a team member brought to their attention before your meeting, whatever quickly pops into their head, the problem their Board or project team has been focused on for 12 months, or countless other answers that may have meaningful information in the response but are not truly the true underlying problem or need.

This is not to say belittle the customer or invalidate their concerns. Simply evaluate the situation, listen, learn how to ask questions differently, and follow where the data and truth lead you.

Here is how your company can enhance the customer experience:

  • Focus on the customer and customer-centricity: You can do this by regularly collecting customer feedback, ideally after every purchase. Use this feedback to adjust as needed and enhance the great aspects. Ensure your budget always covers the full customer acquisition cost. This allows you to invest in the needed resources to acquire new customers. More customers lead to more sales and a bigger shot at hypergrowth.
  • Invest in customer success: Try and solve customer problems and address hidden assumptions to avoid confrontations. Being proactive about addressing customer concerns can lead to better customer relationships. It will also encourage return customers and better reviews, leading to higher sales.
  • Stay connected to prospects that did not buy: You’ll often learn the most from 1) the customers that are truly transparent and 2) those that did not buy your offering and are open to sharing what they’re using instead, the manual work they’re doing to accomplish the same thing, and the feedback (sometimes harsh) about why they do not feel your solution meets their needs. Are they correct? Maybe not, but in my experience, you’ll learn much more by being open to the possibility to uncover what’s underneath, as opposed to trying to sell them or tell them they are wrong.

The Right People Matter (And So Does Sharing Key Knowledge Across Teams)

Your team matters. To achieve hypergrowth, you need to invest in a team that is equally interested in achieving it. The company needs to have shared goals and vision. A shared vision ensures everyone is willing to invest in achieving the goal.

It is the leader’s responsibility to bring purpose and meaning to the work of the organization. It’s also the leader’s responsibility to help everyone on the team know their individual purpose and how it maps to the company’s purpose. Without this, there will be increased friction and a loss of momentum that will hold the company back.

Sharing key knowledge and strategies connects every department. Without sharing knowledge, everyone works on different goals and nothing is achieved in the end. Communicating with team members and other teams allows ideas to flow leading to better products and strategies.

growth takes time - servant leadership

People need to have a transparent view into the actions being taken across the company, the results from those actions, and the problems/bottlenecks others are having in accomplishing their goals. While we’d all like more resources, the best innovation often happens when teams feel underresourced for their OKRs. That’s when the magic happens in new ideas and then is the right time to add fuel for growth.

To build the right team, you need to focus on:

  • Leading by example: Don’t become a detached or self-absorbed leader. Acting like you are better than your employees or team members will only foster an environment of hate and divisiveness. Servant leadership is the key to leading well by example. Lead with empathy and understanding and do not put yourself above others. There are key differences between a boss vs a leader, and if you have “bosses”, purge them.
  • Encouraging cooperation: Facilitate teams to share information and work together. Don’t feed into superiority games. Cultivate a culture of shared achievements and failures to foster team spirit. Growth starts from within the organization. I find the best hypergrowth-oriented teams hire people with “strong ideas held loosely”, empathy, transparency, that believe “nothing is immutable”, and that focus on “outcomes over activities”.

Provide value

The simplest way to increase sales is to provide meaningful value to the customer. The most successful brands across the world solve a problem or enhance the lives of their customers. If the customer finds it hard to use your products or connect with the company, they are unlikely to come back or recommend you. Hypergrowth almost always requires virality from customers and users.

Focusing on value addition ensures better innovation, marketing strategies, and customer experience. When the focus is on the short-term (or even medium-term) bottom line or making headlines, you will likely introduce a product or service that is irrelevant to the customer or greatly hinder the company’s growth. Don’t get me wrong, cash is the blood that keeps the body of the company alive, but too much of a focus on short-term gains over uncovering true problem solving value will derail the company from hypergrowth.

You can provide value by:

  • Providing a positive experience: Whether you’re an online brand or have physical locations, customer experience matters. Your website should be user-friendly and easy to navigate. Your locations and apps should have a welcoming feel and be easy to browse. Invest in creating a positive experience for your clients too. They are more likely to return and recommend you to their loved ones or social media audience.
  • Prioritize quality: High-quality products have better reviews and encourage returning customers. Now, quality does not mean expensive or costly to provide. It also does not mean giving your customer everything they want or ask for. It means finding the best balance, and remember that “balance” is a verb not a noun, so you’re team needs to regularly reevaluate what quality means and how it impacts your clients. Your company also benefits from having a good brand perception due to only selling high-quality products. Use high-quality materials for your products and focus on making them valuable. For technology and software, ensure your focus on data security and user experience to ensure high quality.

Invest In Automation

Automation is the future and the future is now. Shortening the development or delivery process of your products and technology is the key to hypergrowth. Automation allows you to get more done, at a faster pace.

You can invest in a variety of automation tools and processes depending on your industry. You can choose to use fixed, flexible, programmable, and/or integrated automation to make life easier for your team.

Additionally, you can choose to automate any part of the process between an idea through implementing and building it, all the way to post-sales service. Find the right automation resources for your company to enhance productivity and speed.

To invest in automation, you need to:

  • Find the right automation tools: Do your research and ask the experts on every team what tools they would need to better perform their job. Ask them what repetitive tasks they or their teams are doing, then ask again. HR, product, engineering, sales, marketing, management, and all other departments need automation tools to streamline processes. Streamlined processes lead to better performance, productivity, and customer experience.
  • Monitor, measure, and adjust implementation: Once you have decided on what automation tools to use, monitor how they perform. If you take a deep dive into your teams’ efforts, you may unlock a common thread that artificial intelligence, machine learning, or standard automation can improve or even eliminate. Measure the performance of the relevant team and adjust the implementation of the tool accordingly. The end goal is a more energetic and less stressed team that will be better at innovation, marketing, and enhanced customer experience.

Set Up Streamlined And Scalable Business Processes

Streamlining and scaling business operations and processes is a key strategy on the road to hypergrowth. Harvard Business Review states that companies that last have simplified and streamlined their processes.

This allows the focus to remain on the customer and makes it easy to scale the business as needed. As a business owner or executive, you should ensure that your business model and operations are not costing the company more money than needed.

Business processes that are unnecessarily long and require a lot of back-and-forths curtail innovation and discourage growth. They also dissuade customers from giving feedback as they feel like they aren’t heard when being transferred from one department to another.

Focus on making business operations as straightforward as possible. As the business grows, with the right leaders, it should be easy to scale the processes without grinding production or customer service to a halt.

Here is how you can streamline business operations:

  • Remember the goal: Identify your company goal and vision. You want to create processes that make it easier to achieve the goal and are self-reinforcing to the company’s mission. Know who you serve and why that matters.
  • Analyze processes: With the goal in mind, look at current business processes. Analyze the steps and perform a value chain analysis. Identify any bottlenecks or unnecessary steps in every process. Streamline processes by eliminating unnecessary steps and/or merging steps.

Your Mission, Vision, and Culture Matter

A company is more than its bottom line. The mission, vision, and company culture impact its revenue growth, legacy, its employees, and every customer. Your mission helps you decide who to hire, what products or technologies to sell, and how to structure the organization. They are the standard you use to set annual company goals and can limit or propel you to new growth.

The culture you cultivate can hinder or encourage innovation, team spirit, and customer focus. Cultivating the right culture starts with the company owners, executives, and management. As you hire team members, they should find a culture primed for hypergrowth.

  • Highlight the mission and vision: Remind new and old hires what the company stands for. Ensure they understand the company goals as guided by the mission and vision. Keeping these at the forefront of everyone’s mind ensures that decisions and ideas align with the company’s mission.
  • Cultivate a positive culture: Through innovative leadership, open communication, positive reinforcement, and mentorship, you can create a positive culture. Leave no room for ridicule, hatred, gossip, or discrimination. An open and positive culture encourages product innovation and better marketing. It also extends to customer relations and enhances customer experience.

FAQs

Below are some of the most frequently asked questions about hypergrowth.

What are the three stages of hypergrowth?

The three stages of hypergrowth are the Edison stage, where you find the right products, the Model T stage, where you focus on scaling and maintaining quality and the P&G stage, which is the hypergrowth stage.

What is the difference between hypergrowth and rapid-growth companies?

Hypergrowth companies experience expansion categorized by a 40% or higher CAGR, while rapid-growth companies experience exponential growth for a short period due to successful marketing or trends.

How do you drive hypergrowth?

To drive hypergrowth for your company, focus on proving value, innovation, and identifying new opportunities. Hire the right leaders, enhance customer experience, and create simple and scalable processes

How can you manage and maintain hypergrowth?

You can manage and maintain hypergrowth by focusing on sales and customer experience, ensuring quality, cautiously innovating, scaling culture, and having the right leadership team.

Do fully remote companies help or hinder hypergrowth? (in most cases, significantly help).

It depends on the industry but usually, fully remote companies help hypergrowth. Remote work allows for creativity and flexibility that encourages innovation and can build a positive work environment. It also gives you access to worldwide talent and increases automation for easy teamwork. All these things encourage hypergrowth. In the end, any company that reaches hypergrowth will operate in dozens of countries across multiple continents, so you need a leadership team and high-performance culture that can work well without having to see earch team member every week or even month.

Can a company achieve hypergrowth during a recession or slow market?

Absolutely, but there must be even more attention on investing in controlled risk. Many companies overcorrect during a recession or market slowing. This provides a unique opportunity for wise business operators, with the flexibility in their business model, to take significant market share from competitors and to even create a new industry entirely. While other companies are focused on scarcity, a company in a good position can invest wisely and even accelerate their go-to-market strategy to increase revenues and significantly grow their place in the market.

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