Cutting Through the Social Fog

These days, brands typically turn to social networks to grow their audience base and capitalize on the millions (and in Facebook’s case, billions of) active monthly users. With such a large prospect pool, there are thousands upon thousands of businesses also clamoring for these users’ attention (and dollars). That said, it’s not enough to just establish a social presence. In order to cut through the social fog and be found by users, brands must continually work to increase their visibility.

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