Revenue Is Adrenaline. EBITDA Is Oxygen. And Why Your Leaders Must Speak Each Other’s Language (Interview)
In this interview, I discuss the importance of clear communication between leaders, highlighting the crucial balance between “adrenaline” (revenue) and “oxygen” (EBITDA). We explore how to move beyond vanity metrics and short-term thinking, emphasizing the need for systems that foster trust, drive sustainable growth, and ensure long-term success.









