Find Success By Choosing To Unbalance Your Life. Secret to finding success and work life balance as a high performing leader, executive, and founder.

Find Success By Choosing To Unbalance Your Life

Discover the secret to finding success and work-life balance as a high performing leader, executive, and founder.

CMO Talks: Thriving in the Influence Economy with Kurt Uhlir

Kurt Uhlir Talks Thriving in the Influence Economy

Get a glimpse into Kurt’s talk Thriving in the Influence Economy.

Welcome to the Influence Economy - Influencer Marketing

How to Thrive in the New Influence Economy

What started as a small wave of change has become a tsunami that’s changed the marketing landscape. While there is no going back, the future looks extremely bright for marketers. Welcome to the influence economy.

A horizontal bar graph titled “Reasons Influencers Work With Brands.” Top reasons: content interest to audience (71%), brand affinity (67%), and brand values (63%) highlight key factors in influencer marketing and support high growth brands. Source: Sideqik.

The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups

Influencer marketing is a hot topic, but actually implementing and optimizing these programs can be intimidating for most marketers. The intimidation makes sense. While word-of-mouth marketing has been central to marketing for years, the wave of influencer marketing has raised questions on how to best work with, motivate, and leverage influencers . 65% of brands […]

A pyramid chart of types of influencers: Top level shows 2 grey icons labeled "Celebrities & Journalists." Middle has 6 blue icons labeled "Pro Influencers (Semi-pro Content Creators)." Bottom levels feature many brand influencers and social publishers.

3 Types of Influencers Your Brand Needs

Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and also to ensure you are working with them in the most effective way possible. You will have a different relationship with each type of influencer, and […]