The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups

Influencer marketing is a hot topic, but actually implementing and optimizing these programs can be intimidating for most marketers. The intimidation makes sense. While word-of-mouth marketing has been central to marketing for years, the wave of influencer marketing has raised questions on how to best work with, motivate, and leverage influencers . 65% of brands […]

3 Types of Influencers Your Brand Needs

Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and also to ensure you are working with them in the most effective way possible. You will have a different relationship with each type of influencer, and […]

7 Reasons Why Influencer Marketing is Fueling High Growth Brands

High growth brands are spending more time and resources on their influencer marketing campaigns for one simple reason – it drives results. In Riding the Tsunami of Change in Consumer Marketing, I talked about what’s causing traditional marketing and advertising to become increasingly less effective and how consumers are embracing the influence economy. Below, we’ll walk […]

(Infographic) The NEW $1bn Industry: eSports

Here’s an infographic our team at Sideqik created given all of the company’s work in eSports.

12 KPIs that Keep your E-commerce Business Growing [Infographic]

Here’s an infographic our team at Sideqik created summarizing the most important KPI’s are to keep your E-commerce business growing.