As part of my Expert Interview Series at Sideqik, I sat down with Brooks Robinson of Springbot about tackling the e-commerce challenge with better data, smarter actions and more revenue. We all want to win against large enterprises and he knows e-commerce and marketing space in-and-out. Brooks Robinson is the CEO and co-founder of Springbot, […]
Email marketing is often advertised as being a low-cost, high-return marketing investment. However, picking the wrong email service provider (ESP) or acquiring poor quality email addresses can cost you thousands of extra dollars per year. At Sideqik, we often help customers improve the quality of their email lists as well as the potential customers they […]
Startup Atlanta highlighted some bright stars for the future include AirWatch, Kabbage, MailChimp, Scoutmob, Sideqik, Silverpop at their recent Startup Stories event.
Atlanta is known as the MarTech capital of the country, and it was great to be selected to speak at both Atlanta events. Here’s a short summary of my 2013 talks on marketing partnerships at B2BCamp.