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Our guest this episode is Kurt Uhlir, well known startup adviser and board member! We talk to Kurt about influencer marketing. Marketer in the Middle is where the region's top marketing leaders candidly discuss the intensity of the ever-shifting sales & marketing landscape, especially where B2B and ABM is concerned. Hosted by Mike Stiles and Michael Valverde.

Kurt Uhlir talks Influencer Marketing on the Marketer in the Middle Show

Awesome to sit down with my friends Mike Stiles & Michael Valverde for their show Marketer in the Middle to talk about Influencer Marketing and the history of Social Media.

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https://kurtuhlir.com/wp-content/uploads/2017/12/Kurt-Uhlir-on-Marketer-in-the-Middle.jpg 790 1440 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2017-12-06 09:35:382023-02-18 05:54:33Kurt Uhlir talks Influencer Marketing on the Marketer in the Middle Show
Entrance Hall at The White House

Behind the scenes at the White House

See behind the scenes pictures from my recent trips to Washington DC and the White House. Join me on this informal tour of some places in the White House that few people get to see.

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https://kurtuhlir.com/wp-content/uploads/2018/01/Entrance-Hall-at-The-White-House.jpg 3024 4032 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2017-09-25 22:42:202018-09-26 12:08:28Behind the scenes at the White House
The image shows the official logo of the White House, often seen at events like the Made in America Roundtable. It features a white illustration of the White House on a dark blue oval background, with "THE WHITE HOUSE WASHINGTON" below in capitals.

Made in America Roundtable: White House Article (video)

“We’re here today to continue our celebration of American manufacturing as part of Made in America Week. The leaders and innovators around this table create the products that fill our homes, defend our nation, and enrich our lives.”

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Find Success By Choosing To Unbalance Your Life. Secret to finding success and work life balance as a high performing leader, executive, and founder.

Find Success By Choosing To Unbalance Your Life

Discover the secret to finding success and work-life balance as a high performing leader, executive, and founder.

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https://kurtuhlir.com/wp-content/uploads/2017/03/Find-Success-By-Choosing-To-Unbalance-Your-Life-The-secret-to-finding-success-and-work-life-balance.jpg 798 1200 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2017-03-22 20:40:152018-02-03 15:33:16Find Success By Choosing To Unbalance Your Life
CMO Talks: Thriving in the Influence Economy with Kurt Uhlir

Kurt Uhlir Talks Thriving in the Influence Economy

Get a glimpse into Kurt’s talk Thriving in the Influence Economy.

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https://kurtuhlir.com/wp-content/uploads/2017/12/CMO-Talks-Thriving-in-the-Influence-Economy-with-Kurt-Uhlir.jpg 785 1436 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2016-01-15 20:57:282025-05-18 10:58:56Kurt Uhlir Talks Thriving in the Influence Economy
Welcome to the Influence Economy - Influencer Marketing

How to Thrive in the New Influence Economy

What started as a small wave of change has become a tsunami that’s changed the marketing landscape. While there is no going back, the future looks extremely bright for marketers. Welcome to the influence economy.

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https://kurtuhlir.com/wp-content/uploads/2016/01/riding-the-tsunami-of-change-in-consumer-marketing.jpg 536 1024 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2016-01-12 15:59:572025-05-18 11:17:03How to Thrive in the New Influence Economy
A horizontal bar graph titled “Reasons Influencers Work With Brands.” Top reasons: content interest to audience (71%), brand affinity (67%), and brand values (63%) highlight key factors in influencer marketing and support high growth brands. Source: Sideqik.

The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups

Influencer marketing is a hot topic, but actually implementing and optimizing these programs can be intimidating for most marketers. The intimidation makes sense. While word-of-mouth marketing has been central to marketing for years, the wave of influencer marketing has raised questions on how to best work with, motivate, and leverage influencers . 65% of brands […]

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https://kurtuhlir.com/wp-content/uploads/2019/11/reasons-influencers-work-with-brands.jpg 900 1240 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2015-11-13 20:35:012019-11-25 21:11:19The Ultimate Cheat Sheet On How To Incentivize Your Influencers and Community Groups
A pyramid chart of types of influencers: Top level shows 2 grey icons labeled "Celebrities & Journalists." Middle has 6 blue icons labeled "Pro Influencers (Semi-pro Content Creators)." Bottom levels feature many brand influencers and social publishers.

3 Types of Influencers Your Brand Needs

Influencers come in all shapes and sizes. It’s important to think about each of these types, both to ensure you are utilizing all of your available influencer channels, and also to ensure you are working with them in the most effective way possible. You will have a different relationship with each type of influencer, and […]

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https://kurtuhlir.com/wp-content/uploads/2019/11/3-levels-of-influencers2.jpg 1282 1365 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2015-09-26 20:42:462025-05-18 11:37:513 Types of Influencers Your Brand Needs
A graph with "Influence" on the y-axis and "Community Size" on the x shows a downward curve. Text reads: “The smaller the community, the greater the influencer.” 54% agree—key insight for influencer marketing. Source: Sideqik; logo at bottom right.

7 Reasons Why Influencer Marketing is Fueling High Growth Brands

High growth brands are spending more time and resources on their influencer marketing campaigns for one simple reason – it drives results. In Riding the Tsunami of Change in Consumer Marketing, I talked about what’s causing traditional marketing and advertising to become increasingly less effective and how consumers are embracing the influence economy. Below, we’ll walk […]

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https://kurtuhlir.com/wp-content/uploads/2019/11/GREATER-INFLUENCE.jpg 458 462 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2015-09-25 20:18:042025-05-18 11:44:297 Reasons Why Influencer Marketing is Fueling High Growth Brands
A graphic titled "The $1bn Industry ESPORTS" spotlights esports enthusiast demographics: 85% of the illustrated human figures are colored green for males, while 15% are purple to represent female esports fans.

(Infographic) The NEW $1bn Industry: eSports

Here’s an infographic our team at Sideqik created given all of the company’s work in eSports.

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https://kurtuhlir.com/wp-content/uploads/2017/12/The-NEW-1bn-Industry-eSports.png 400 697 Kurt Uhlir https://kurtuhlir.com/wp-content/uploads/2017/12/kurt-logo.png Kurt Uhlir2015-06-01 08:05:222025-04-25 13:11:49(Infographic) The NEW $1bn Industry: eSports
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Highlights from speaking engagements

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The Business Case for Servant Leadership: Why It Outperforms Traditional Leadership

The Business Case for Servant Leadership: Why It Outperforms Traditional Leadership

A Leader’s Guide To Achieving Hypergrowth & Avoid Common Missteps

A Leader’s Guide To Achieving Hypergrowth & Avoid Common Missteps

Scaling with Purpose: My Discussion on High-Performing Companies with Corey Harlock

Scaling with Purpose: My Discussion on High-Performing Companies with Corey Harlock

Rethinking Marketing Leadership—Kurt Uhlir & Brandi Starr on Revenue Rehab

Rethinking Marketing Leadership—Kurt Uhlir & Brandi Starr on Revenue Rehab

The Comprehensive Role of a CMO: Driving Company Growth at Scale

The Comprehensive Role of a CMO: Driving Company Growth at Scale

Kurt Uhlir & Nicole Jansen: Leadership, Team Culture, and Hypergrowth Insights

Kurt Uhlir & Nicole Jansen: Leadership, Team Culture, and Hypergrowth Insights

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