Real estate agents rely on marketing practices to sell the properties they represent. Still, like most industries in the 21st century, they’re dealing with higher levels of competition and more sophisticated buyers than ever before. These agents have been forced to change their strategies and marketing approaches to stay relevant in the real estate market. While they’ve been relying on traditional methods, they’ve adopted practices that other types of businesses have previously used—but what are these tactics? And how can real estate agents use them effectively? Here are some marketing practices from other industries that you can use to improve your business prospects.
By embracing digital marketing, real estate agents can learn valuable lessons about online strategy and tactics. Sure, you’re not building apps or social networks, but that doesn’t mean you can’t take pointers from innovative thinkers in other industries. From content creation to SEO, some of your biggest competitors have been working hard to figure out how to get more leads through online channels. By learning what they do right and adopting it for your own business (with a bit of customization), you’ll be able to move your business forward without breaking your budget or going overkill on labor hours.
For more information, read my article on 7 Creatively Compelling Real Estate Marketing Ideas.
People love to work with people they know, like, and trust. Social media has made it easier than ever for individuals to build their own personal brands and influence networks of similarly minded users. Influencer marketing uses these networks to attract audiences that traditional advertisements or marketing techniques would not otherwise reach. These influencers can take a variety of forms – bloggers, celebrities, everyday consumers – as long as they have a sizable following who trusts their opinions.
Check out this article on Why Real Estate Agents Should Work with Influencers to learn more.
Companies are using Facebook, Twitter, LinkedIn, and other platforms to interact with their customers. However, most real estate professionals aren’t using these tools effectively. What if you could use social media to drive more traffic to your site? Just as importantly, what if you could use these channels as a way to capture leads?
There’s much more to using social media effectively than I can write here. MLSs, Realtor associations, and teams bring me in to teach on this topic alone. When you understand what 99% of agents are doing wrong on social, the world changes for your business.
Here is a detailed guide, with access to a free course, that I’ve written on this subject. Plus, there is a link in that article to get 300+ incredible social media graphics and video to use for free.
Don’t think you have a marketing budget? Think again. Content marketing can do wonders for attracting and engaging with customers on social media, driving more traffic to your website, improving search engine optimization (SEO), and many other benefits. Give your readers what they want with high-quality content (that doesn’t take months of writing) by outsourcing topics or splitting up massive projects into smaller chunks.
Search engine optimization is a powerful, cost-effective marketing strategy. If you’re looking to maximize your online presence, learn some SEO tricks and apply them to your own website or real estate listing. For example, social media sites like LinkedIn, Twitter, and Facebook are great places to boost your brand awareness and encourage engagement with potential customers. If you feel like it’s too much work, you can hire someone else to do that job for you.
This article will get you started with what you need to know on SEO for real estate. Have more questions on SEO or anything real estate marketing-related, leave a comment below, and I’ll get back to you.