SEO Process + Recommended SEO Services

“I’m looking for a checklist of everything I need to do every month for SEO.”

“What SEO services or freelancers do you recommend?”

👆🏻 These are two of the most common questions I hear from Realtors and other businesses that I speak to about modern marketing.

Having helped rank dozens of websites to 1,000,000+ monthly visitors (and some to hundreds of millions), as well as coaching thousands of marketers to scale their traffic, I can tell you that SEO is as much an art form as it is science. This is true at both the Enterprise level and at the local business level.

In the end, it is the processes and systems that win in the end.

I am going to show you a step-by-step breakdown to follow for your own SEO including:

✅  Where to start

✅  What to do in the first 3 months

✅  The exact order to follow

✅  The on-page, link building, and social strategies to use

✅  Some people you can outsource tasks to as needed.

SEO is an ever-changing beast, and every SERP and campaign is unique; nevertheless, if you have a framework of principles to follow and a system for putting each website through the paces, much of your future organic traffic battles will have already been fought.

Note:

I’m going to suggest quite a few services from specific individuals on Legiit. Legiit is a marketplace and there are quality, and not so quality, vendors on there. And not every vendor I recommend is great at all things, but in my experience and what I’ve heard from trusted colleagues, you get great results with the specific recommendations below.

Phase 1:

• Social Profiles: Use this service from TheHoth to create 50 – 300 social media profiles and profiles on various sites. They will claim your brand accounts on services like Facebook, YouTube, Twitter, Instagram, About.me, Medium, Quora, Tumblr, etc and provide no follow links back to your website.
• Local Citations: Two options on this one.
  • Use Citationexpert to create 150 – 300 local citations to your website. I’ve probably used him at least 40 times. It may cost $50 – $200 but this is something to pay someone to do.
    • Pay attention to the extras and consider “added geotagged image and social link”, “all live-citations”, and “extra 150 citations”.
  • Once you have your Google My Business Listing, consider using this service and use your GMB URL as the website destination. It should help you rank in Google Map Searches. Spend on other things if you’re limited on budget and come back to this.
• Web 2.0 blogs: Use this service to create 10 – 40 web 2.0 blogs. I highly recommend adding the extra “Add About us, Contact us & Privacy Policy” and the “Drip feed 10 days”. Consider upgrading to make each 2.0 a five or 10 page site.
• Foundation links: 
  • Option 1: Work with Ignitefirst to build out 300 foundation links.
  • Option 2: Get a great turn around with Jeff at Missinglink with this gig.
• On-Page: Use Searchcombat to perform keyword audits and on-page optimization for specific pages on your site.
  • If you are a Realtor, I’d recommend doing this on your homepage and your community pages (i.e. hyper local pages focused on neighborhoods, niches, or property types that have hotsheets from Showcase IDX on them).

Phase 2:

• Paid tools I like (consider these if you will actually do the work – if you don’t work, they won’t either):
  • The Link Chest by SEO Buddy. This is $89 one-time and will give you a ton of opportunities to create backlinks to your site on. You still have to do the work, but it’s a great list and tracks them for you.
  • SEO Buddy’s SEO Checklist. Costs $97 one-time but gives you a nice list to implement.
  • QApop: This may not help with google rankings but if you invest some consistent time into it, it will drive substantial traffic for you from Quora. It 1) identifies the best questions for you to answer on quora and 2) can help you draft an answer. I suggest going to OpenAI to draft your answers though for a better result. It’s all about your prompts, so give it as much information as you know about the answer and what you want the results to do.
  • InVideo for video creation. $25/mo but you could pay for a month and create a ton of videos (using MLML concepts) in one month and then bank them to use over the coming year.
  • Build links yourself and use Dibz to help identify opportunities.
• Press Release:
  • Need a well-written press release that considers your SEO needs? Use this gig from Randy and his team at 38 Digital. I strongly recommend upgrading on this gig for both better coverage and more link juice power.
  • Already know how to write a press release and have one ready to go? Use this gig to have Randy’s team submit it for you.
• Increase your site’s TF/CF: Use this SerpHaus gig to increase the trust flow and citation flow of your site. Does it actually help your rankings? That is questionable but many sites will look at these metrics for your site before choosing to link to or work with you. 

Phase 3: 

Now, you’re starting to get into gigs you can do repeatedly each month and with increasing frequency depending on your budget.

• Guest posts:
  • Option 1: Buy from SirLinksAlot (yes, funny name but they are awesome). Click here to see different guest post options.
    • They have a “managed” service where they will talk with you, then create the strategy, and then implement it based on your monthly budget. If you’re new to link building, this is a good way to go.
  • Option 2: Consider Chris and his team at SuperstarSEO with this gig. He has a more powerful guest post offering here, but it will be more of an investment. 
• Niche edits: Use these month after month.
  • Option 1: Buy from SirLinksAlot (yes, funny name but they are awesome). Click here to see different NE options.
    • You want to buy based on Domain Rating (DR).
  • Option 2: Use this gig from RealAuthority and definitely consider the extras to add-on additional links with more referring domains (RD) with this gig. 
  • Option 3: Use this gig from Serpwolf for more options and a different database of sites. 
  • Option 4: Chris at SuperstarSEO has a solid gig here. It’s more costly than the others but you’ll get more consistently powerful links, so if you’re only doing a few, it will likely be worth to use this one.
• Guest posts on Google News sites: You don’t want to overuse these, but they can be a good addition to your mix when used properly. Work with Randy and the 38 Digital team with this gig.

Need SEO done entirely for you? Click here to see some great agencies to help you rank.

Anchor Text Knowledge

When you move into link building with niche posts and guest posts, you really need to understand anchor text to avoid penalties with Google. 

Bookmark this page and this tool:

• The Anchor Text Suggestion Tool

Watch this anchor text SEO guide from Matt Digity. While you will save a ton of money using the above services or a local agency over working with Matt’s company, their training on anchor text is great. 

Kurt Uhlir

Kurt is a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as well as those over $1B in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. His unique experience being inside hundreds of high-growth companies with the opportunity to analyze, scale, make changes of leadership, and oversee operations has labeled him “the king of scaling companies”. This has enabled him to advise thousands of leaders, from startup founders to the President of the United States.