These days, brands typically turn to social networks to grow their audience base and capitalize on the millions (and in Facebook’s case, billions of) active monthly users. With such a large prospect pool, there are thousands upon thousands of businesses also clamoring for these users’ attention (and dollars). That said, it’s not enough to just establish a social presence. In order to cut through the social fog and be found by users, brands must continually work to increase their visibility.
There is a great wave of un-liking/un-following that will hit brands, at the least we will see people unselect “show in newsfeed” on Facebook. Consumers want higher quality content than what most brands are offering. This is a huge opportunity for brands offering engaging content that know how to activate an audience.
A new, location-based web service is trying to make social-networking software more about socializing than simply collecting lists of buddies. Meetro, from a small, Chicago-based company called Meetroduction, marries instant-messaging software with geo-proximity technology in the hopes of expanding people’s social circles.
“Now is the time for 3D artists to look at which part of the industry they’d like to be working in five years down the road, and make the transition now. 3D technology and art must be adapted to the uniqueness of the mobile environment; those artists that enter the mobile arena have a real opportunity to shape the future of mobile entertainment.” said Kurt Uhlir, Chairperson, IGDA Mobile-SIG.
Article from the father of location based gaming Kurt Uhlir in 2005 describing the complexities holding back the gaming industry and what needed to be done to create the foundation for the genre.
The Mobile-SIG will serve as a balanced voice for developers, publishers, researchers and aggregators of mobile games, offering a shared ground for industry-wide views, collaboration and experimentation on development, limitations and opportunities in the mobile games sector.
“The Mobile-SIG will serve as a central resource for discussion of the unique opportunities and requirements of mobile games,” said Kurt Uhlir, Mobile-SIG chair and independent technologist. “All members of the mobile games value chain must start to discuss the consumer needs, technical limitations, resources and technologies from related fields and new models for interacting with the end-user.”